In early September 2014, the Inclusive Business Forum of Zimbabwe hosted a workshop for some 50 people in Harare. The workshop provided insights into some interesting ongoing inclusive business projects being implemented in the country by a handful of organizations. Participants heard about progress, achievements, challenges and lessons learnt to date. The companies also discussed the economic and social benefits of inclusive business for both their company and for their partners in the low-income communities.
My Pads is a pioneering and progressive company who want to change women’s lives by giving them the freedom to live – month after month. My Pads offer practical, high quality, environmentally responsible sanitary products that make financial sense.
• 44% of rural shops do not sell ANY sanitary wear at all.
• 72% of rural school girls use cloth for their monthly periods.
• This is not hygienic but does indicate that the girls may have access to water.
• 20% of rural girls don’t go to school during their periods.
The Regional Centre for Social Responsibility, the Inclusive Business Forum for the Western and Southern region, SNV Zimbabwe and its partners, hosted the 3rd Corporate Social Responsibility Indaba from 29th to 30th May 2014 in Harare. The theme was “Corporate Value Re-visited: Achieving Business Growth through Creating Shared Value”.
Yeukai Togonera is a Nutrition Network Officers (NNO) with Milkzim. She purchases milk from Milkzim’s wholesale outlet in Harare and sells packets of Merilac fermented milk to consumers living in various high density, low income suburbs in Harare. In 2012, Milkzim adopted the inclusive business approach for the distribution and retail of their products. To date over 100 NNOs have been trained by Milkzim on how to handle and sale milk efficiently and hygienically according to food regulatory standards.
Here is Yeukai’s story: from extreme poverty to economic independence……..
Companies seeking to expand in emerging markets increasingly see the 4.5 billion people at the so-called base of the economic pyramid (BOP) as potentially important customers, diverse new sources of supply, and strategic distribution and retail partners. But they often struggle to find even basic data to inform their strategy.