Coca-Cola Sabco, one of the The Coca-Cola Company’s largest bottlers in Africa, utilizes a manual delivery approach to reach small retail customers located in densely populated areas. This innovative distribution model has provided over 2,200 individuals, many of whom have never owned a business before, with the opportunity to run their own micro distribution centers (MDCs) in Eastern Africa. In addition, the MDC model has created over 12,000 new jobs and provided income to owners and staff who in turn support over 41,000 dependants.
During 2008, IFC worked with the Corporate Social Responsibility (CSR) Initiative at the Harvard Kennedy School to review the operations of the Manual Distribution Center model implemented by Coca-Cola Sabco, one of the Coca-Cola Company’s bottling partners, in Dar es Salaam, Tanzania and Addis Ababa, Ethiopia.
The project aimed to explore two sets of questions: