A Study of 18 Inclusive Business Initiatives - Scaling innovation for an emerging middle class
WaterHealth International, Inc. (WHI) is a company that develops, installs, and operates water purification and disinfection systems that provide affordable, high-quality potable water for underserved populations in rural and peri-urban areas. WHI houses these water treatment systems in small-scale, decentralized facilities called WaterHealth Centers in local communities. At an initial investment of less than $10 per person, WHI can provide more than a decade of healthy drinking water to communities in need.
Small medium enterprises (SME’s) in Ghana face a host of problems and constraints. These must be overcome if they are to be sustainable and move into the mainstream of the economy. The role of SME’s in employment generation and development in Ghana is explored in this paper.
Susu collection, practiced for more three centuries in Africa, is an informal arrangement for mobilizing savings deposits from clients. Operators collect a predetermined installment of money from their client, daily or weekly. With about 4,000 active Susu collectors in Ghana and each serving 200–850 clients a day, Susu collection has become an established system (albeit informal) that meets an important need.
The Integrated Tamale Fruit Company (operating in the Savelugu-Nanton District in Ghana’s Northern Region, an area of widespread poverty) cultivates certified organic mangos for local and export markets. To boost its power in the export market with higher production volumes, the company established a scalable business model that includes local farmers. Instead of acquiring a very large piece of land—physically and financially impractical—the company produces high volumes through an outgrower scheme, which started in 2001 and today includes 1,300 outgrower farmers.
Esoko Networks owns and operates Esoko, a technology-based market information system (MIS) classified as agricultural informatics or e-agriculture. Esoko provides agricultural stakeholders like farmers and traders with market information such as prices, and a platform for advertising and negotiating buy/sell offers. For agricultural institutions like farmer associations, Esoko facilitates direct marketing campaigns using short messaging service (SMS).
Toyola Energy Limited is a company that operates in Ghana. It produces and distributes energy efficient charcoal stoves and solar lanterns for domestic users in the urban and rural parts of Ghana. Toyola entrepreneurs Suraj Wahab and Ernest Kyei - two artisans - have implemented an innovative business model that includes the poor along the whole value chain as suppliers, manufacturers, retailers and customers and accounts for positive economic, social and environmental effects.
Ignitia’s business venture aims to distribute daily weather forecasts and early warning information to 90,000 smallholder farmers in Ghana, through automatically-generated text message with tailored weather information tailored generated based on GPS coordinates.
GSS aims to integrate low-income farmers into commercial agricultural supply chains in Ghana by providing training on vegetable production and pest management, developing business skills and organising marketing groups.