Our bags are all packed …... This publication marks the beginning of a journey. Our destination? Mutual benefit.
The partners behind this publication, the GIZ Responsible and Inclusive Business Hubs and Endeva, share a mission to empower innovative business approaches and make poverty a thing of the past while conserving resources for the future. We have been interested for quite some time in tourism as a sector because of its enormous potential for innovative business solutions that create opportunities for low-income people and companies alike. With the establishment of the Responsible and Inclusive Hubs in Egypt, Indonesia and South Africa, three premier tourist destinations, it was clear that we needed to start packing.
By developing the present guide to inclusive business in the tourism sector, we charted our course. The guide maps out the opportunities and demonstrates why working together makes sense for companies as well
as for communities. Certainly, there are challenges for both as they explore these new paths. But companies willing to take the risk can reap the considerable rewards of being able to offer a more authentic, attractive, friendly and efficient tourism experience. A variety of public and private partners stand ready as travel companions and guides for this endeavour. And some pioneers are clearing the way: The nine case studies that accompany the guide provide inspiring examples of tourism companies that have already achieved mutual benefits with local communities and low-income people.
We invite all companies from the tourism sector, including hotels, restaurants, tour operators, souvenir makers and shops, transport companies and many others to join us on this journey. Over the next months, we
will invite companies to contribute to the conversation with us at workshops, roundtables, fairs, conferences and online.
We are interested in hearing what you have to say: Where do you see opportunities for mutual benefit in your business? Which opportunities have you acted on? And where can we support you in advancing towards these goals?
As a well-known African proverb says: “If you want to travel fast, travel alone. If you want to travel far, travel together.” In this spirit, we look forward to the journey towards mutual benefit – together with you!
To view the full article, go to http://www.endeva.org/fileadmin/user_upload/publications/Tourism/Endeva-...