Aug 30, 2012
IDE Farm Business Advisors aim to extend their franchise model to support the production, wholesale, retail and distribution of quality products and services to small farmer clients in Mozambique.
IDE’s inclusive business venture aims to develop private sector extension services providing high quality agricultural products and advice to small scale farmers in Mozambique. The project is based on an IDE initiative implemented in Cambodia, where low-cost extension services were provided to rural populations through independent micro-entrepreneurs called Farm Business Advisors (FBAs), who operate as franchisees linked to a central franchisor. Building on this experience, IDE will set up commercially viable enterprises at different levels and support the production, wholesale, retail and distribution of quality products and services to small farmer clients in Mozambique.
The commercial driver for this project is the high agricultural potential of Mozambique, which has not been developed given poor market information, lack of horticultural knowledge, water scarcity in the dry season and lack of access to technology and high quality inputs.
IDE aims to deliver irrigation products and other essential inputs to the rural poor in this new market, allowing them to increase their yields and incomes in a cost-effective and sustainable way. Based on the Cambodia initiative, about 90 farmers per FBA are likely to benefit as clients.
IAP support will be used in the research and piloting process with a specific focus on investigating the most appropriate franchise model for Mozambique and developing an appropriate business model for the venture.
For more information refer to http://businessinnovationfacility.org/page/project-profile-ide-farm-busi...