Last mile distribution at the BoP
posted in Blog categories: Other/ Various by admin
Four billion low-income people live at the base of the pyramid (BoP). This barely tapped market is increasingly heralded for its sheer size, its potential to drive profit and growth and the opportunities it presents for millions of poor households to access beneficial products.
Durable goods – such as solar lanterns, water purifiers, home packages or latrines – and consumer goods – such as fortified foods, anti-bacterial soaps, or mosquito repellents – represent both great life-changing opportunities and fantastic market potential… provided they find the right distribution channel!
To read the full article go to http://www.inclusivebusinesshub.org/know-how-last-mile-distribution/
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