Sep 24, 2012
MiTienda is a privately held rural distribution company focusing on Mexico’s more than 600,000 small-scale retailers in rural markets not reached by large retailers. MiTienda offers a distinct value proposition: affordable door-to-door delivery of individual items within 48 hours, extended payment terms, and business training and advice to improve sales. Currently, MiTienda has 2 distribution centers serving 1,300 stores. For the small-scale retailers in its network, MiTienda’s modernization of stores has increased sales by an average of 35%.