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Pot-in-pot Enterprise: Fridge for the Poor in Nigeria

HomePot-in-pot Enterprise: Fridge for the Poor in Nigeria
HomePot-in-pot Enterprise: Fridge for the Poor in Nigeria

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Sep 11, 2012

 

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Pot-in-pot Enterprise: Fridge for the Poor in Nigeria

Mobah Rural Horizons, producer of the pot‐in‐pot products which is widely termed as the fridge for the poor is based in Kano, Nigeria. The organization was founded in 2000 by Mallam Mohammed Bah Abba. However, its main production centres are in the rural areas of Kano, Jigawa, Borno, Yobe and Katsina States, all in the northern region of Nigeria. The enterprise also operates in some parts of Niger Republic.
The pot‐in-pot preservation/cooling system was invented mainly to help rural farmers preserve their farm products. The product was persistently refined for two years between 1995 and 1997. Using personal savings, Mr. Abba tapped into the large unemployed local workforce, and produced the first set of pots numbering 12,000, which he distributed to farming households freely. This was done to promote the appreciation of the product as well as stimulate local demand for it. In 2000, he began full commercial production of the pots using local pot makers with each participant making between 15 and 20 pots a day. The pots sold for between US$ 2 (N300) for the smaller pot‐in‐pot and US$ 4 (N600) for the bigger version. As of 2005, the inventor had delivered over 90,000 pots and production has continued to increase.

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